Way

Wayfinding | Branding | Motion Graphics | Campaign

Improving Campus Navigation

Navigating the Winchester School of Art (WSA) campus can be daunting for new students, particularly first-year and international students, who often feel overwhelmed and disoriented. An effective wayfinding system is essential for enhancing their experience and fostering a sense of community. The goal of this project is to develop a more efficient wayfinding system that simplifies navigation around the WSA campus, ultimately improving student well-being.

Architecture-Inspired Visual System

To achieve this, new icons and promotional materials are implemented, inspired by the shape of the campus’s buildings, to inform users of the updated map. These elements are designed to be friendly and approachable, ensuring clarity and ease of use. Additionally, workshops will engage new students and encourage them to explore the campus confidently.

A Sense of Belonging

The "Way" campaign aims to empower new students, fostering a supportive and inclusive environment at WSA by making navigation easier and enhancing their overall sense of belonging.

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